Building Your Business
with Facebook Fan Pages
 Presented by Jean Pickering, President & Social Media Director, The Tektite Group, LLC

This hands-on workshop is geared towards individuals, businesses and nonprofit associations that want to learn how to use Facebook Fan Pages. Many Fortune 500 Companies and nonprofit associations have Facebook Fan pages so they can enhance their relationships with their clients/community.

The objectives for this workshop are to:

  • Understand
    o The difference between a personal page and a fan page
    o The difference between fan pages and groups
    o The advantages of having a fan page
    o The various elements available within fan pages
  • Create a Facebook fan page
  • Establish the security for your fan page and tabs
  • Be able to create links to articles, upload photos/video, create events, add notes, etc.
  • Begin to acquire fans

At the end of the workshop, attendees will have a working Facebook fan page which they can use to enhance their brand on the internet and develop a 2-way communications channel with their clients/community.

Attendees to this class should:

  • Have an understanding of social media and social networking
  • A clear understand of the brand image that you want to promote
  • Have a Facebook account
  • Have a working understanding of Facebook

Things you might want to bring with you are:

  • A logo for your business or non-profit
  • A detailed description of your company and location/organizational details
  • Photos and/or videos for your website
  • One or more links to articles, websites that you can put on your fan page
  • A list of your clients or fans that you want to invite as fans for your fan page

Instructor:

Jean Pickering has been in the IT consulting business for 25 years. Prior to become a software consultant, Jean was a high school special education teach and was responsible for developing several training programs for both her school district and non-profit organizations. Since becoming a software consultant, Jean has always worked with cutting edge technology. Besides being the President of The Tektite Group, LLC, she also runs the BNC IT Group which is a group of IT Professionals in the Chicagoland area. Her company, The Tektite Group, LLC, works with small businesses, entrepreneurs, start-ups, and non-profits to help them learn how to manage their brand on the internet. The Tektite Group’s goal is to empower their clients by demystifying technology. Due to Jean’s success at marketing her personal and company brand, the “buzz” about Jean and The Tektite Group is growing.

Most recently, The Tektite Group has become one of the leading IT consulting companies that help companies and individuals develop and implement their branding strategy for the internet. This is done via workshops, seminars, one-on-one consulting, website design & development, search engine analysis, and development of and implementation of social media marketing campaigns. The factor that distinguishes The Tektite Group from PR & Marketing Firms is the fact that The Tektite Group approaches social media and branding from a technical perspective.

Fees:
$99 regular students
$79 nonprofit students

Dates:
May 12, 2010, 1:30 to 4:30 PM

Register